Alejandro Pena and Keter Share Sustainability Values
Keter makes lifestyle products that are designed to last a lifetime. Starting with the original design process and going through the value chain, the company is committed to reducing its carbon footprint every step of the way.
As CEO of Keter, Alejandro Pena helps to guide the mission that Keter is so committed to. In particular, three pillars of sustainability support Keter’s business practices. These pillars, which are better products, better business, and a better planet, comprise the foundation upon which all of Keter’s business choices are made.
Notably, it isn’t just Keter’s executives who value sustainability. Pena says, ” Every day, our employees worldwide rise to the occasion. They believe the future is bright, and we can build a better company and, most importantly, a better world for future generations.” This dedication and commitment to sustainability, from the head of the company down through its hierarchy of employees, is a big part of why Keter has already made such progress in its sustainability goals.
Better Products
Keter’s lifestyle solution products offer great benefits to consumers, including durability. Each Keter product is quality made and also intended to last a lifetime. Another way that Keter demonstrates its pillar of better products is that all of its products are 100% recyclable. As Alejandro Pena says, “We don’t believe in single-use products.” Not only are their products recyclable, but they are also made with up to 100% recycled materials. In 2021, Keter utilized more than 160,000 tons of recycled material. For comparison’s sake, that’s a number that happens to be five times the weight of the Statue of Liberty.
Better Business
Alejandro Pena’s commitment to sustainability is even more important, considering that the Keter company currently has five production facilities. The vastness of their operations pales compared to the company’s philanthropic endeavors. They have created the Keter Green Spaces program as part of a relationship with The Education Fund. Through this initiative, Keter hopes to inspire and educate future generations to be more environmentally aware and to spark efforts at positive change in the world.
Better Planet
Since Keter was founded, sustainability has been integral to its culture. With the help of its CEO, Alejandro Pena, Keter has chosen an ambitious target to decrease its greenhouse emissions by 25% by the year 2025. Keter is continually looking for ways to attain more sustainability goals. They are always reviewing and revising their operations to ensure that they consider the environment in all of their business operations. For example, they participate in climate resilience activities and water conservation practices.
Overall, Keter and Pena feel a responsibility as caretakers of the planet. They strive to design and build products that are functional as well as beautiful, at the same time considering the environmental impact of every product. It’s a philosophy that Pena supports wholeheartedly and will continue to do so.
